HELLO I.M FRANCESCA
A Marketer & Brand Builder by Definition
An Artist by Conviction
I BELIEVE
In the power of creativity to drive fullness in business and life. In the evolution of capitalism where business behaves in the respect of what it means to be human, for the long-term health of society and the planet.
I’m committed to create a life worth living and businesses worth running.
To what I call BEINGFULLNESS™

FACTS
20+ YEARS MARKETING & BRANDING EXPERTISE
GLOBAL EXPERIENCE
30+ INDUSTRY AWARDS
CONSCIOUS LEADERSHIP ACTIVIST
AMAZON BEST-SELLER CO-AUTHOR
VIPASSANA MEDITATOR
CREATIVITY & IMAGINATION AS MEDICINE OF LIFE
ARTIST AND SOUND THERAPIST
MADE IN ITALY
IN A FEW WORDS
HOW I GOT STARTED. The boring stuff...
A multi-award-winning marketer, entrepreneur, and strategist, I’ve spent the last 20 years in leadership roles working for Fortune500 Brands with my core expertise in Marketing, Digital Transformation, Brand & Business Development, New Product Launch and Market Expansion.
I’m grateful to have consistently spearheaded award-winning campaigns and strategies, and honored to have received the recognition of Marketer of the Year – MENA, by the prestigious Effie Awards.
Passionate about business and culture as forces for good, I also co-authored a #1 Amazon book on a topic dear to me, Conscious Leadership.

WHAT ABOUT NOW? The less boring stuff…
I left my corporate career in 2019 to follow a dream – the dream of an existence fully expressed and lived; to wake up every morning to a life worth living and a job worth doing. To a new definition of success – one where every morning feels like weekend sunshine.
The one I call BEINGFULLNESS™.
That dream is now a reality, which proves that with imagination and creativity everything is possible.
“Imagination is the preview to the life you can build. Creativity is the act of bringing it to life.”
Through my quest to rediscover what it truly means to be human, today I combine this experience with my business and marketing knowledge to redefine the way we lead. I also help clients with impactful brand and marketing strategies, content curation, scale-up & business strategies, transformations and culture development.
My clients range from start-ups, SMEs, agencies, to bigger organizations across multiple industries who need an extension of their marketing function, a restructuring or just a consultation for effective marketing & branding strategies.
I have worked and lived in Italy, London and Dubai where I now reside with my husband and 2 cats, while my clients are across the globe.
MY STYLE
“Imagination is the preview to the life you can build. Creativity is the act of bringing it to life.” Francesca
THE MINDSET
I embrace a Challenger-Brand mindset, constantly questioning assumptions and looking for new ways to innovate; relentlessly experimenting with new growth opportunities, both personally and professionally, to drive fullness in business and life.
THE INGREDIENTS
Cultivate Joy, Creativity & Commitment. While I take my responsibilities extremely seriously, I also make it a priority to enjoy the process – work with people who value human relationships. I set out to cultivate a level of care both for the people and the businesses I work with. I have very little tolerance for lack of respect and kindness.
THE FORMULA
I don’t have a formula that fits all. I believe in the power of listening & observation. Everything evolves, constantly – every minute – every day. The power of authentic communication affects emotions, changes perception and transforms cultures. I see my work as a constant transformation. What was yesterday, is no more today.