A Marketer & Brand Builder by Definition
An Artist by Conviction
In the power of creativity to drive fullness in business and life. In the evolution of capitalism where business behaves in the respect of what it means to be human, for the long-term health of society and the planet.
I’m committed to create a life worth living and businesses worth running.
To what I call BEINGFULLNESS™
20+ YEARS MARKETING & BRANDING EXPERTISE
30+ INDUSTRY AWARDS
CONSCIOUS LEADERSHIP ACTIVIST
AMAZON BEST-SELLER CO-AUTHOR
CREATIVITY & IMAGINATION AS MEDICINE OF LIFE
ARTIST AND SOUND THERAPIST
MADE IN ITALY
IN A FEW WORDS
HOW I GOT STARTED. The boring stuff...
A multi-award-winning marketer, entrepreneur, and strategist, I’ve spent the last 20 years in leadership roles working for Fortune500 Brands with my core expertise in Marketing, Digital Transformation, Brand & Business Development, New Product Launch and Market Expansion.
I’m grateful to have consistently spearheaded award-winning campaigns and strategies, and honored to have received the recognition of Marketer of the Year – MENA, by the prestigious Effie Awards.
Passionate about business and culture as forces for good, I also co-authored a #1 Amazon book on a topic dear to me, Conscious Leadership.
WHAT ABOUT NOW? The less boring stuff…
I left my corporate career in 2019 to follow a dream – the dream of an existence fully expressed and lived; to wake up every morning to a life worth living and a job worth doing. To a new definition of success – one where every morning feels like weekend sunshine.
The one I call BEINGFULLNESS™.
That dream is now a reality, which proves that with imagination and creativity everything is possible.
“Imagination is the preview to the life you can build. Creativity is the act of bringing it to life.”
Through my quest to rediscover what it truly means to be human, today I combine this experience with my business and marketing knowledge to redefine the way we lead. I also help clients with impactful brand and marketing strategies, content curation, scale-up & business strategies, transformations and culture development.
My clients range from start-ups, SMEs, agencies, to bigger organizations across multiple industries who need an extension of their marketing function, a restructuring or just a consultation for effective marketing & branding strategies.
I have worked and lived in Italy, London and Dubai where I now reside with my husband and 2 cats, while my clients are across the globe.
“Imagination is the preview to the life you can build. Creativity is the act of bringing it to life.” Francesca
I embrace a Challenger-Brand mindset, constantly questioning assumptions and looking for new ways to innovate; relentlessly experimenting with new growth opportunities, both personally and professionally, to drive fullness in business and life.
Cultivate Joy, Creativity & Commitment. While I take my responsibilities extremely seriously, I also make it a priority to enjoy the process – work with people who value human relationships. I set out to cultivate a level of care both for the people and the businesses I work with. I have very little tolerance for lack of respect and kindness.
I don’t have a formula that fits all. I believe in the power of listening & observation. Everything evolves, constantly – every minute – every day. The power of authentic communication affects emotions, changes perception and transforms cultures. I see my work as a constant transformation. What was yesterday, is no more today.
WHAT PEOPLE SAY ABOUT ME
“Francesca has always been driven and has a practical knack for unfolding the layers involved in bringing a complex activation to life. For a creative, like myself, having a client leading the team the front is a powerful motivator, especially when it means making strides in human tech and innovation. She constantly pushed for seemingly impossible innovations that moved her industry forward.”
Fouad Abdel Malak
Regional Executive Director, FP7. McCann, Dubai
“Francesca, a senior Marketing consultant and hard working woman with a unique passion to achieve. She resembles GRIT, a rare quality across the business disciplines. Her journey into self-awareness is the cherry on top the above. I personally enjoyed and benefited from her energy and guidance.”
Director of Communications
American University of Dubai
“She is a rare mix of leadership, dedication, and efficiency and that is what got her the Effie MENA Marketer of the Year in 2014.
“Working with Francesca is a true collaboration. She brings to the table a wealth of experience, excellent network and strong work ethic. She dives into the subject and is willing to challenge the status quo for herself and her client in order to create meaningful results. A conscious leader and a brand strategist par excellence, Francesca is the right choice for startups and big brands in transition alike.”
CEO – Emoquo
“Francesca is an amazing Marketing professional, having the rare capacity to shine and bring creative ideas, tools, strategies within increasingly highly cost pressured environments. There are no limits to her creativity, she can combine it with practical and result-oriented views and impressively innovative approach while focusing on budget restrictions and delivering efficiencies. Passionate, engaged, smart and a genuine soul…what more to ask for”
Head of Finance and IT – Bridgestone
Former CFO – Nissan MENA, Infiniti AMEA
“Francesca will ensure that every single layer of an onion is peeled till you get to the core and the core it’s always a beautiful surprise. She pushes you to go beyond limiting boundaries and get the best out of you.”
Partner – Media Interactive Agency
“Rarely do you get the chance to work with someone who has the capacity to understand what your business needs, the know-how to strategize and the creative ability to execute. Francesca is resourceful and will take your business to the next level.”
Marcom Manager – ENOC Retail